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The Trevor Project offers a suite of 24/7 crisis intervention and suicide prevention programs, including TrevorLifeline, TrevorText, and TrevorChat as well as the world’s largest safe space social networking site for LGBTQ youth, TrevorSpace. The dolls defied the sanitized femininity often seen in other brands and embraced a messier, louder, more expressive version of girlhood and identity.
“Bratz were considered the bad girls and the sluts of the doll world because of what they looked like and how short their outfits were,” Chris explains.
The collectible dolls come in eye-catching packaging that features colorful illustrations by Jimmy Paul and can be repurposed as a backdrop for display. The MGA family includes award-winning brands such as L.O.L. Reclaiming toys, shows, or icons once considered off-limits is more than nostalgic—it’s an act of healing and celebration.
The beautiful packaging opens up to reveal a glorious rainbow. The Bratz two-pack of dolls includes Roxxi and Nevra both decked out in full JimmyPaul apparel and accessories, ready for the Pride Rally in the Bratz fictional hometown of Stilesville. Not afraid to push buttons, JimmyPaul’s designs are made for the ‘Larger-Than-Life’ famous popstars and confident individuals.
Also includes 2 protest signs, 1 heart-shaped fan, 1 megaphone, 1 water bottle, 1 champagne bottle, 2 champagne glasses, 3 bracelets, 2 hair clips, 2 doll stands and a certificate of authenticity.
As a key component of this historical partnership, and to further support the LGBTQ community, MGA Cares, MGA Entertainment’s charitable arm, has committed to donating $25,000 to a National Organization Supporting LGBTQ youth
Bratz® Makes History with Groundbreaking Pride Collector Dolls in Collaboration
Bratz Pride x JimmyPaul Debuts First Ever Fashion Doll Same-Sex Couple and ‘Inspired-By’ Apparel Line with Difuzed; MGA Cares Pledges Contribution to the Leading National Organization Supporting LGBTQ Youth
Contact:
MGA Newsroom
MGA Entertainment, Inc.
+1.818.221-4431
news@mgae.com
CHATSWORTH, Calif.; May 26, 2022 — MGA Entertainment, the largest and fastest growing privately held toy and entertainment company in the U.S., announced today an all-new Pride Collection inspired by fan-favorite Bratz® characters and girlfriends, Roxxi and Nevra.
“But I think some people just kind of combined it and, like, made it one thing, but it's definitely two different things.”
Fans didn’t wait for corporate alignment. To stay up-to-date with the latest Bratz news and view exclusive content check out the official website Bratz.com and social media platforms: Instagram, X (Formerly Twitter), Facebook and YouTube
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About MGA Entertainment
MGA Entertainment is the fastest growing and largest privately held toy company in the U.S., headquartered in Chatsworth, Calif.
With design-led product development, our added value is to design on-trend, yet timeless products with more than 250 world-wide gaming, entertainment, and evergreen brands. MGA and the Bratz team have continued to celebrate the relationship since its origin, integrating the girls’ love story into their social content. Most recently, Roxxi and Nevra were included in the buzzworthy “Sweetheart Meygan Matchmaker” TikTok, which garnered nearly half-a-million likes.
Newcomers are encouraged to research, connect with trusted community members, and approach the hobby with both caution and enthusiasm.
Queer Identity, One Shelf at a Time
Pop culture collecting has become a powerful form of self-discovery for many LGBTQ+ individuals. For those who don’t see themselves reflected in dominant queer spaces, collecting offers a different kind of belonging.
Bratz, in particular, has emerged as a symbol of visibility, creativity, and joy.
Sharing builds and finds online helped turn isolated interests into global networks of creative exchange and emotional support.
Representation in Plastic: Queer Inclusion in the Bratz Universe
Bratz has made deliberate strides toward LGBTQ+ inclusion—an effort not often seen in mainstream toy lines. Pushing the boundaries of fashion design, combined with a vibrant sense of cute and attitude, the JimmyPaul aesthetic is an ‘In-Your Face’ explosion of colors, shapes, and textures.
The relationship between the two has grown over the years, and the fan community was thrilled when the duo announced they were a couple, coming out across Bratz social media as lesbian and bisexual, respectively, in June of 2020. They created their own crossover moments, styling dolls to Charli’s music and sharing Bratz-inspired looks across social media.
From customizing dolls and crafting miniature photo shoots to engaging with other fans on LookinBratz.com and social platforms, the hobby evolved into a dynamic, collaborative art form.